{"text_format":"2","workbook":"xlsx","n_sheets":9,"sheets":["빈도 분석","중요도 만족도","표","차이","차별성","차별성 만족도","상관관계1","상관관계2","교차분석"],"not_rendered":{"charts":10,"images":0,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"빈도 분석","index":0,"n_rows":74,"n_cols":6,"rows_kept":74,"cut":false,"hidden":false,"merged":[[38,0,44,0],[67,0,71,0],[48,0,48,4],[49,0,50,1],[49,2,49,3],[49,4,50,4],[51,0,60,0],[61,0,61,1],[62,0,62,4],[64,0,64,4],[65,0,66,1],[65,2,65,3],[65,4,66,4],[29,0,31,0],[18,0,18,5],[72,0,72,1],[73,0,73,4],[33,0,33,1],[45,0,45,1],[46,0,46,4],[19,0,19,1],[20,0,23,0],[25,0,25,1],[27,0,27,5],[28,0,28,1],[35,0,35,4],[36,0,37,1],[36,2,36,3],[36,4,37,4],[7,0,7,5],[8,0,8,1],[9,0,14,0],[16,0,16,1],[1,0,1,5],[2,0,2,1],[3,0,5,0]]}
[]
["귀하는 편의점을 이용합니까?"]
["",null,"빈도","퍼센트","유효 퍼센트","누적 퍼센트"]
["유효","네 ( Có )",54,78.260869565217391,78.260869565217391,78.260869565217391]
[null,"아니오 ( Không)",15,21.739130434782609,21.739130434782609,100]
[null,"전체",69,100,100]
[]
["1.편의점을 자주이용 빈도 얼마나 입니까?"]
["",null,"빈도","퍼센트","유효 퍼센트","누적 퍼센트"]
["유효","매일 ( Mỗi ngày )",13,18.840579710144929,24.074074074074073,24.074074074074073]
[null,"한 달 2~3회 ( 1 tháng 2~3 lần )",11,15.942028985507244,20.37037037037037,44.444444444444443]
[null,"4회/주 ( 4 lần/ tuần )",4,5.7971014492753623,7.4074074074074066,51.851851851851848]
[null,"2~3회/주 ( 2~3 lần/ tuần )",16,23.188405797101449,29.629629629629626,81.481481481481481]
[null,"1회/주 ( 1 lần/ tuần )",10,14.492753623188406,18.518518518518519,100]
[null,"전체",54,78.260869565217391,100]
["결측","시스템",15,21.739130434782609]
["전체",null,69,100]
[]
["4.  편의점을 자주 이용하는 것이 어떤 영역입니까?"]
["",null,"빈도","퍼센트","유효 퍼센트","누적 퍼센트"]
["유효","집 주변 ( Phạm vi quanh nhà )",32,46.376811594202898,59.259259259259252,59.259259259259252]
[null,"직장 주변 ( Phạm vi quanh nơi làm việc )",9,13.043478260869565,16.666666666666664,75.925925925925924]
[null,"학교/학원 주변 ( Phạm vi gần trường học/ trung tâm dạy học )",13,18.840579710144929,24.074074074074073,100]
[null,"전체",54,78.260869565217391,100]
["결측","시스템",15,21.739130434782609]
["전체",null,69,100]
[]
["성별"]
["",null,"빈도","퍼센트","유효 퍼센트","누적 퍼센트"]
["유효","남 ( Nam )",22,31.884057971014489,40.74074074074074,40.74074074074074]
[null,"여 ( Nữ )",32,46.376811594202898,59.259259259259252,100]
[null,"전체",54,78.260869565217391,100]
["결측","시스템",15,21.739130434782609]
["전체",null,69,100]
[]
["$편의점이용목적 빈도"]
["",null,"반응",null,"케이스 중 %"]
[null,null,"N","퍼센트"]
["편의점을 자주 이용하는 목적a","담배 ( Thuốc lá )",11,7.3825503355704702E-2,0.20370370370370369]
[null,"술/음료 ( Rượu/ Đồ uống )",25,0.16778523489932887,0.46296296296296297]
[null,"패스트 푸드 - 식사 (  Đồ ăn nhanh )",40,0.26845637583892618,0.74074074074074081]
[null,"생황용품 구입 ( Mua đồ sinh hoạt thiết yếu )",20,0.13422818791946309,0.37037037037037041]
[null,"기호식품 / PB 상품 ( Đồ ưa thích/ bánh kẹo..)",33,0.22147651006711411,0.61111111111111116]
[null,"택배 발송 ( chuyển phát nhanh )",7,4.6979865771812082E-2,0.12962962962962962]
[null,"교통카드 충전 ( Nạp thẻ giao thông )",13,8.7248322147651006E-2,0.24074074074074073]
["전체",null,149,1,2.7592592592592591]
["a. 범주형 변수 집단"]
[]
["$편의점브렌드선택이유 빈도"]
["",null,"반응",null,"케이스 중 %"]
[null,null,"N","퍼센트"]
["편의점 브렌드 선택 이유a","품질이 좋음( Chất lượng sản phẩm tốt )",31,0.17613636363636365,0.57407407407407407]
[null,"신제품 많음 ( Nhiều sản phẩm mới )",7,3.9772727272727272E-2,0.12962962962962962]
[null,"필요한 제품이 빠르게 찾을 수 있음 ( tìm kiếm đồ cần mua 1 cách nhanh chóng )",16,9.0909090909090912E-2,0.29629629629629628]
[null,"절감 가격 (Giá rẻ, tiết kiệm )",7,3.9772727272727272E-2,0.12962962962962962]
[null,"매장 깨끗함 ( Sạch sẽ )",18,0.10227272727272728,0.33333333333333326]
[null,"프로모션 행사 자주 (Thường có các sự kiện khuyến mại )",26,0.14772727272727273,0.48148148148148145]
[null,"물품 다양성 ( Đa dạng sản phẩm )",24,0.13636363636363635,0.44444444444444442]
[null,"매장 가까원서 ( Vị trí cửa hàng gần )",23,0.13068181818181818,0.42592592592592593]
[null,"직원 친절함 ( Thân thiện )",16,9.0909090909090912E-2,0.29629629629629628]
[null,"해당 편의점만 판매하는 제품이 있음 ( Có những sản phẩm chỉ được bán ở đây )",8,4.5454545454545456E-2,0.14814814814814814]
["전체",null,176,1,3.2592592592592591]
["a. 범주형 변수 집단"]
[]
["$편의점이용만족하지않는점 빈도"]
["",null,"반응",null,"케이스 중 %"]
[null,null,"N","퍼센트"]
["편의점 이용 만족스럽지않는 점a","가격이 비쌈 ( Giá đắt )",25,0.40322580645161288,0.64102564102564097]
[null,"매장이 깨끗하지 않음 ( Cửa hàng không sạch sẽ )",7,0.1129032258064516,0.17948717948717949]
[null,"상품 종류 별로 ( Ít các chủng loại sản phẩm )",15,0.24193548387096775,0.38461538461538469]
[null,"상품 품질 좋지 않음 ( Chất lượng kém )",5,8.0645161290322578E-2,0.12820512820512819]
[null,"프로모션 행사 별로 없음 ( Ít có các sự kiện khuyến mại )",10,0.16129032258064516,0.25641025641025639]
["전체",null,62,1,1.5897435897435899]
["a. 범주형 변수 집단"]

{"sheet":"중요도 만족도","index":1,"n_rows":28,"n_cols":7,"rows_kept":28,"cut":false,"hidden":false,"merged":[[1,0,1,5],[15,0,15,5]]}
[]
["기술통계량"]
["","N","최소값","최대값","평균","평균","표준편차"]
["5_1.매장 환경",54,1,5,3.5925925925925934,3.7037037037037033,0.87993392801956671]
["5_2 상품 종류",54,1,5,3.7777777777777777,3.8148148148148153,0.81649658092772603]
["5_3 매장 위치",54,1,5,3.8148148148148144,3.9074074074074066,0.84839635793285817]
["5_4 상품 품질",54,1,5,3.6296296296296302,3.7407407407407409,0.93760627163802335]
["5_5 프로모션 행사",54,1,5,3.6666666666666674,3.7407407407407409,1.0461068887267253]
["5_6 서비스",54,1,5,3.648148148148147,3.5925925925925926,0.87215645574540823]
["5_7 가격",54,1,5,3.6111111111111107,3.5185185185185186,0.89898615152233052]
["5_8 브랜드 이미지",54,1,5,3.6851851851851842,3.6481481481481479,0.84281814046067349]
["5_9 직원 친절도",54,1,5,3.6111111111111107,3.592592592592593,0.83364773943142167]
["5_10 결제",54,1,5,3.6111111111111107,3.5555555555555562,0.83364773943142167]
["유효 N(목록별)",54]
[]
["기술통계량"]
["","N","최소값","최대값","평균","표준편차"]
["10_1.매장 환경",54,1,5,3.7037037037037033,0.7430084087395793]
["10_2 상품의 종류",54,1,5,3.8148148148148153,0.72876411469742386]
["10_3 매장위치",54,1,5,3.9074074074074066,0.70760074337126477]
["10_4 상품의 품질",54,1,5,3.7407407407407409,0.70537518947827804]
["10_5 프로모션 행사",54,1,5,3.7407407407407409,0.82839205887945067]
["10_6 서비스",54,1,5,3.5925925925925926,0.7895190443893858]
["10_7 가격",54,1,5,3.5185185185185186,0.77070760774221381]
["10_8 브랜드이미지",54,1,5,3.6481481481481479,0.82775913476396312]
["10_9 직원의 친잘도",54,1,5,3.592592592592593,0.76524798098193336]
["10_10 결제",54,1,5,3.5555555555555562,0.81649658092772615]
["유효 N(목록별)",54]

{"sheet":"표","index":2,"n_rows":53,"n_cols":8,"rows_kept":53,"cut":false,"hidden":false,"merged":[[1,2,1,3],[3,0,6,0],[26,1,26,6],[41,1,41,6],[19,2,19,7],[21,0,22,0],[10,2,10,3],[12,0,16,0]]}
[]
["",null,"성별"]
[null,null,"남 ( Nam )","여 ( Nữ )"]
["2.편의점을 이용하면 주로 누구와 같이 갑니까?","가족 ( Gia đình )",1,3]
[null,"친구 ( Bạn )",5,13]
[null,"연인 ( Người yêu )",4,0]
[null,"혼자 ( 1 mình )",12,16]
[]
[]
[]
["",null,"성별"]
[null,null,"남 ( Nam )","여 ( Nữ )"]
["1.편의점을 자주이용 빈도 얼마나 입니까?","매일 ( Mỗi ngày )",8,5]
[null,"한 달 2~3회 ( 1 tháng 2~3 lần )",4,7]
[null,"4회/주 ( 4 lần/ tuần )",2,2]
[null,"2~3회/주 ( 2~3 lần/ tuần )",5,11]
[null,"1회/주 ( 1 lần/ tuần )",3,7]
[]
[]
["",null,"6.어느 편의점 자주 이용하십니까?"]
[null,null,"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
["성별","남 ( Nam )",11,0,3,4,2,2]
[null,"여 ( Nữ )",7,4,7,2,5,7]
[]
[]
[]
["","6.어느 편의점 자주 이용하십니까?"]
[null,"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
["5_1.매장 환경",3.2777777777777772,4,3.9,3.166666666666667,3.5714285714285712,4]
["5_2 상품 종류",3.5,4,3.8,3.333333333333333,3.7142857142857144,4.5555555555555554]
["5_3 매장 위치",3.6666666666666665,4,3.9999999999999996,3.333333333333333,3.5714285714285712,4.333333333333333]
["5_4 상품 품질",3.2222222222222219,3.75,3.9999999999999996,3.166666666666667,3.5714285714285712,4.333333333333333]
["5_5 프로모션 행사",3.5000000000000004,4.75,4,3.333333333333333,3.1428571428571432,3.7777777777777777]
["5_6 서비스",3.3888888888888893,4,3.9,3.166666666666667,3.4285714285714284,4.2222222222222223]
["5_7 가격",3.3888888888888884,4.25,3.6999999999999993,3.333333333333333,3.2857142857142856,4.1111111111111107]
["5_8 브랜드 이미지",3.3888888888888893,4,3.9999999999999996,3.166666666666667,3.5714285714285712,4.2222222222222223]
["5_9 직원 친절도",3.333333333333333,3.75,3.9999999999999996,3.166666666666667,3.4285714285714284,4.1111111111111107]
["5_10 결제",3.333333333333333,3.75,3.9999999999999996,3.166666666666667,3.4285714285714284,4.1111111111111107]
[]
[]
[]
["","6.어느 편의점 자주 이용하십니까?"]
[null,"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
["10_1.매장 환경",3.4999999999999996,4,3.8,3.333333333333333,3.7142857142857144,4.1111111111111107]
["10_2 상품의 종류",3.7222222222222219,4.25,4,3.333333333333333,3.5714285714285712,4.1111111111111107]
["10_3 매장위치",3.833333333333333,4.25,4.0999999999999996,3.6666666666666665,3.7142857142857144,4]
["10_4 상품의 품질",3.6666666666666661,4,3.8,3.333333333333333,3.5714285714285712,4.1111111111111107]
["10_5 프로모션 행사",3.6666666666666665,4.75,3.6999999999999993,3.333333333333333,3.7142857142857144,3.7777777777777777]
["10_6 서비스",3.333333333333333,3.75,3.9,3.166666666666667,3.5714285714285712,4]
["10_7 가격",3.333333333333333,4,3.6999999999999993,3.166666666666667,3.4285714285714284,3.7777777777777777]
["10_8 브랜드이미지",3.3888888888888888,4.5,3.9,3.333333333333333,3.5714285714285712,3.7777777777777777]
["10_9 직원의 친잘도",3.2777777777777781,4,3.9999999999999996,3.166666666666667,3.7142857142857144,3.7777777777777777]
["10_10 결제",3.2222222222222223,3.75,3.9999999999999996,3.166666666666667,3.7142857142857144,3.7777777777777777]

{"sheet":"차이","index":3,"n_rows":121,"n_cols":12,"rows_kept":121,"cut":false,"hidden":false,"merged":[[109,1,110,1],[111,1,112,1],[113,1,114,1],[115,1,116,1],[117,1,118,1],[119,1,120,1],[99,9,100,9],[99,10,99,11],[101,1,102,1],[103,1,104,1],[105,1,106,1],[107,1,108,1],[99,3,100,3],[99,4,100,4],[99,5,100,5],[99,6,100,6],[99,7,100,7],[99,8,100,8],[88,1,89,1],[90,1,91,1],[92,1,93,1],[94,1,95,1],[97,1,97,11],[98,3,98,4],[98,5,98,11],[76,1,77,1],[78,1,79,1],[80,1,81,1],[82,1,83,1],[84,1,85,1],[86,1,87,1],[73,3,73,4],[73,5,73,11],[74,3,75,3],[74,4,75,4],[74,5,75,5],[74,6,75,6],[74,7,75,7],[74,8,75,8],[74,9,75,9],[74,10,74,11],[61,1,62,1],[63,1,64,1],[65,1,66,1],[67,1,68,1],[69,1,70,1],[72,1,72,11],[50,1,50,2],[51,1,52,1],[53,1,54,1],[55,1,56,1],[57,1,58,1],[59,1,60,1],[38,1,39,1],[40,1,41,1],[42,1,43,1],[44,1,45,1],[46,1,47,1],[49,1,49,6],[26,10,26,11],[28,1,29,1],[30,1,31,1],[32,1,33,1],[34,1,35,1],[36,1,37,1],[24,1,24,11],[25,3,25,4],[25,5,25,11],[26,3,27,3],[26,4,27,4],[26,5,27,5],[26,6,27,6],[26,7,27,7],[26,8,27,8],[26,9,27,9],[11,1,12,1],[13,1,14,1],[15,1,16,1],[17,1,18,1],[19,1,20,1],[21,1,22,1],[1,1,1,6],[2,1,2,2],[3,1,4,1],[5,1,6,1],[7,1,8,1],[9,1,10,1]]}
[]
[null,"집단통계량"]
[null,"성별",null,"N","평균","표준편차","평균의 표준오차"]
[null,"5_1.매장 환경","남 ( Nam )",22,3.1363636363636362,0.8888437939499213,0.18950213359836182]
[null,null,"여 ( Nữ )",32,3.90625,0.73438036202572321,0.12982133348965516]
[null,"5_2 상품 종류","남 ( Nam )",22,3.5,0.74001286990095461,0.15777127397525464]
[null,null,"여 ( Nữ )",32,3.96875,0.82244227172646012,0.14538862686806228]
[null,"5_3 매장 위치","남 ( Nam )",22,3.5909090909090908,0.79636620608808728,0.1697858456193799]
[null,null,"여 ( Nữ )",32,3.96875,0.86077140946643826,0.15216432517130521]
[null,"5_4 상품 품질","남 ( Nam )",22,3.2272727272727271,0.68534441684234193,0.14611592062110537]
[null,null,"여 ( Nữ )",32,3.90625,0.99545337377239251,0.17597295773737143]
[null,"5_5 프로모션 행사","남 ( Nam )",22,3.5,0.85912469298422445,0.18316599998303054]
[null,null,"여 ( Nữ )",32,3.78125,1.156590512196614,0.20445824855756201]
[null,"5_6 서비스","남 ( Nam )",22,3.3181818181818183,0.71623111701950848,0.15270098722473827]
[null,null,"여 ( Nữ )",32,3.875,0.90696231738771282,0.16032980122637938]
[null,"5_7 가격","남 ( Nam )",22,3.4545454545454546,0.73854894587599618,0.15745916432444335]
[null,null,"여 ( Nữ )",32,3.71875,0.99139442364066499,0.17525542994671076]
[null,"5_8 브랜드 이미지","남 ( Nam )",22,3.2272727272727271,0.68534441684234193,0.14611592062110537]
[null,null,"여 ( Nữ )",32,4,0.8032193289024987,0.14199045856176618]
[null,"5_9 직원 친절도","남 ( Nam )",22,3.2272727272727271,0.68534441684234193,0.14611592062110537]
[null,null,"여 ( Nữ )",32,3.875,0.83279552538229584,0.14721884083490874]
[null,"5_10 결제","남 ( Nam )",22,3.2272727272727271,0.68534441684234193,0.14611592062110537]
[null,null,"여 ( Nữ )",32,3.875,0.83279552538229584,0.14721884083490874]
[]
[null,"독립표본 검정"]
[null,"",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":10},"하한","상한"]
[null,"5_1.매장 환경","등분산을 가정함",0.53192600453634831,0.4690707758035797,-3.4732228930017288,52,1.044688761902149E-3,-0.76988636363636376,0.22166339084877745,-1.2146864986821257,-0.32508622859060188]
[null,null,"등분산을 가정하지 않음",null,null,-3.3516228989219465,39.450364178248542,1.7806948820497314E-3,-0.76988636363636376,0.22970554470313431,-1.2343401554960871,-0.30543257177664035]
[null,"5_2 상품 종류","등분산을 가정함",1.4241065919788668E-2,0.90546906344389799,-2.1419021047291551,52,3.6905618627775617E-2,-0.46875,0.2188475369462666,-0.90789971080876897,-2.9600289191230977E-2]
[null,null,"등분산을 가정하지 않음",null,null,-2.1848546461662637,48.242816230584495,3.3788653428690099E-2,-0.46875,0.21454516474242785,-0.90006588171768453,-3.7434118282315409E-2]
[null,"5_3 매장 위치","등분산을 가정함",0.14488292624979718,0.70502473856904802,-1.6331458611758025,52,0.10847960676349654,-0.37784090909090917,0.23135772380972644,-0.84209414639996016,8.6412328218141821E-2]
[null,null,"등분산을 가정하지 않음",null,null,-1.6572413593353932,47.516329192261949,0.104059790449977,-0.37784090909090917,0.22799389296103223,-0.83637393253833636,8.0692114356518019E-2]
[null,"5_4 상품 품질","등분산을 가정함",2.72895996198445,0.10457016375370269,-2.7750931685515985,52,7.6498667683183941E-3,-0.67897727272727293,0.24466828012179889,-1.169940095333533,-0.1880144501210127]
[null,null,"등분산을 가정하지 않음",null,null,-2.9684965164452706,51.996107310288011,4.5170540767949224E-3,-0.67897727272727293,0.22872766363907945,-1.1379537260898154,-0.22000081936473059]
[null,"5_5 프로모션 행사","등분산을 가정함",2.6497452390330984,0.10961130714768152,-0.97020901888106414,52,0.33643366658635909,-0.28125,0.2898859879950032,-0.8629487916422226,0.3004487916422226]
[null,null,"등분산을 가정하지 않음",null,null,-1.0245717466646038,51.632617093089863,0.31034171096673441,-0.28125,0.27450493429628792,-0.83217775626490098,0.26967775626490098]
[null,"5_6 서비스","등분산을 가정함",0.58834281928417265,0.44652932934743017,-2.4072124677409139,52,1.9659901747183309E-2,-0.55681818181818166,0.23131243680402516,-1.0209805441019313,-9.2655819534431916E-2]
[null,null,"등분산을 가정하지 않음",null,null,-2.5148519159704059,50.909948483925511,1.5108870181882211E-2,-0.55681818181818166,0.22141191625723308,-1.0013402425213016,-0.11229612111506176]
[null,"5_7 가격","등분산을 가정함",1.7959385228186482,0.18603087113397684,-1.062438254493689,52,0.29294611921026503,-0.26420454545454541,0.24867755310679546,-0.76321256288676764,0.23480347197767687]
[null,null,"등분산을 가정하지 않음",null,null,-1.1214064915910609,51.606998450964326,0.2673058964336838,-0.26420454545454541,0.23560104871489534,-0.73705834813713811,0.20864925722804728]
[null,"5_8 브랜드 이미지","등분산을 가정함",0.2354393107911906,0.62955771851836406,-3.6816798250345175,52,5.5166971757366202E-4,-0.77272727272727293,0.20988443032794907,-1.193891194276971,-0.35156335117757492]
[null,null,"등분산을 가정하지 않음",null,null,-3.7926594170281618,49.491323859410713,4.0629869964585035E-4,-0.77272727272727293,0.20374285897064909,-1.1820610881899405,-0.36339345726460542]
[null,"5_9 직원 친절도","등분산을 가정함",1.6871463709485914,0.19970786621578693,-3.0114114686997575,52,4.0077467712926725E-3,-0.64772727272727293,0.21509092313012385,-1.0793387864240298,-0.21611575903051605]
[null,null,"등분산을 가정하지 않음",null,null,-3.1227741790759245,50.219328591431832,2.9712412585596736E-3,-0.64772727272727293,0.20742046513236673,-1.0642984603354362,-0.23115608511910968]
[null,"5_10 결제","등분산을 가정함",1.6871463709485914,0.19970786621578693,-3.0114114686997575,52,4.0077467712926725E-3,-0.64772727272727293,0.21509092313012385,-1.0793387864240298,-0.21611575903051605]
[null,null,"등분산을 가정하지 않음",null,null,-3.1227741790759245,50.219328591431832,2.9712412585596736E-3,-0.64772727272727293,0.20742046513236673,-1.0642984603354362,-0.23115608511910968]
[]
[null,"집단통계량"]
[null,"성별",null,"N","평균","표준편차","평균의 표준오차"]
[null,"10_1.매장 환경","남 ( Nam )",22,3.3181818181818183,0.77988788182988711,0.16627265508319158]
[null,null,"여 ( Nữ )",32,3.96875,0.59483665418439902,0.10515325796802646]
[null,"10_2 상품의 종류","남 ( Nam )",22,3.5909090909090908,0.79636620608808728,0.1697858456193799]
[null,null,"여 ( Nữ )",32,3.96875,0.64679732079960583,0.11433869289767302]
[null,"10_3 매장위치","남 ( Nam )",22,3.5909090909090908,0.73413965903024103,0.15651910121031098]
[null,null,"여 ( Nữ )",32,4.125,0.60907121253223251,0.10766959615176364]
[null,"10_4 상품의 품질","남 ( Nam )",22,3.4545454545454546,0.73854894587599607,0.15745916432444332]
[null,null,"여 ( Nữ )",32,3.9375,0.61892205981773851,0.10941099638076722]
[null,"10_5 프로모션 행사","남 ( Nam )",22,3.5454545454545454,0.8004327833694973,0.17065284280889198]
[null,null,"여 ( Nữ )",32,3.875,0.83279552538229595,0.14721884083490877]
[null,"10_6 서비스","남 ( Nam )",22,3.2272727272727271,0.68534441684234193,0.14611592062110537]
[null,null,"여 ( Nữ )",32,3.84375,0.76661699231312752,0.13552001845936196]
[null,"10_7 가격","남 ( Nam )",22,3.2727272727272729,0.70250017331420889,0.14977354019052982]
[null,null,"여 ( Nữ )",32,3.6875,0.78030184399496039,0.137939181315301]
[null,"10_8 브랜드이미지","남 ( Nam )",22,3.5,0.74001286990095461,0.15777127397525467]
[null,null,"여 ( Nữ )",32,3.75,0.8798826901281197,0.15554275420956379]
[null,"10_9 직원의 친잘도","남 ( Nam )",22,3.1363636363636362,0.63960214906683133,0.13636363636363635]
[null,null,"여 ( Nữ )",32,3.90625,0.68905615670769116,0.12180907025658719]
[null,"10_10 결제","남 ( Nam )",22,3.1363636363636362,0.63960214906683133,0.13636363636363635]
[null,null,"여 ( Nữ )",32,3.84375,0.8075999888159261,0.14276485714448031]
[]
[null,"독립표본 검정"]
[null,"",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":10},"하한","상한"]
[null,"10_1.매장 환경","등분산을 가정함",4.0322338737393491,4.9846665820191254E-2,-3.4764026394956038,52,1.034706983460055E-3,-0.65056818181818166,0.18713832926803137,-1.0260887123483935,-0.27504765128796982]
[null,null,"등분산을 가정하지 않음",null,null,-3.3068614235661777,37.133235016848204,2.1008349815726766E-3,-0.65056818181818166,0.19673282260391711,-1.0491384719064896,-0.25199789172987375]
[null,"10_2 상품의 종류","등분산을 가정함",1.9410415248900306,0.1694827948671396,-1.9188019432465275,52,6.0506103888592032E-2,-0.37784090909090917,0.19691501273530043,-0.77297979026481245,1.7297972082994106E-2]
[null,null,"등분산을 가정하지 않음",null,null,-1.8458610751138183,38.940914967787229,7.2524834775103367E-2,-0.37784090909090917,0.20469628737775458,-0.79189831771828734,3.6216499536468993E-2]
[null,"10_3 매장위치","등분산을 가정함",0.99721115692655582,0.32261066292501595,-2.911158081458268,52,5.2916271558551666E-3,-0.53409090909090917,0.18346338266294709,-0.90223711975725762,-0.16594469842456072]
[null,null,"등분산을 가정하지 않음",null,null,-2.8113563827878942,39.57409347719296,7.6361357650319055E-3,-0.53409090909090917,0.18997623793297794,-0.91817597051259248,-0.15000584766922581]
[null,"10_4 상품의 품질","등분산을 가정함",2.281587038510386,0.13697114787433951,-2.6034200233970046,52,1.2000973309608916E-2,-0.48295454545454541,0.18550773256494155,-0.85520304432015848,-0.11070604658893235]
[null,null,"등분산을 가정하지 않음",null,null,-2.5188016335114551,39.876694195878237,1.5889283408378974E-2,-0.48295454545454541,0.19173980953047884,-0.8705124862296596,-9.5396604679431174E-2]
[null,"10_5 프로모션 행사","등분산을 가정함",0.46052983580716594,0.50038562919250507,-1.4512913866007273,52,0.15270525542360561,-0.32954545454545459,0.22707049568958657,-0.7851957392446578,0.12610483015374863]
[null,null,"등분산을 가정하지 않음",null,null,-1.4621822569108265,46.457534554426438,0.15042344520940018,-0.32954545454545459,0.2253791912655882,-0.78308969909385162,0.1239987900029425]
[null,"10_6 서비스","등분산을 가정함",0.56109399515790337,0.45719498570942285,-3.028943600489197,52,3.8155817056431075E-3,-0.61647727272727293,0.20352880543160567,-1.0248876998845551,-0.20806684556999072]
[null,null,"등분산을 가정하지 않음",null,null,-3.0934054561696929,48.40475659970727,3.2821094637000394E-3,-0.61647727272727293,0.19928757528300398,-1.0170852573176274,-0.2158692881369183]
[null,"10_7 가격","등분산을 가정함",1.379795559445254,0.24548717386272403,-1.997205515578492,52,5.1048117213213347E-2,-0.41477272727272707,0.20767653806152636,-0.83150618886008831,1.9607343146341716E-3]
[null,null,"등분산을 가정하지 않음",null,null,-2.0370376073038883,48.228252647494315,4.7154602725596781E-2,-0.41477272727272707,0.20361564547730543,-0.82411937165062654,-5.4260828948275441E-3]
[null,"10_8 브랜드이미지","등분산을 가정함",1.3212973549243647,0.25561888048728965,-1.0924887000462491,52,0.27965405403036597,-0.25,0.22883531883617339,-0.70919166142779999,0.20919166142779994]
[null,null,"등분산을 가정하지 않음",null,null,-1.1284028668308042,49.794419336321127,0.26455729303326536,-0.25,0.22155207802878232,-0.6950459702698466,0.19504597026984666]
[null,"10_9 직원의 친잘도","등분산을 가정함",0.80253548717916356,0.37446481463949277,-4.1519277539292974,52,1.2279656608674968E-4,-0.76988636363636376,0.18542865128319236,-1.1419761743006147,-0.39779655297211286]
[null,null,"등분산을 가정하지 않음",null,null,-4.2105832622481865,47.427593315829,1.1283826277423994E-4,-0.76988636363636376,0.18284553841723414,-1.1376366193615932,-0.40213610791113419]
[null,"10_10 결제","등분산을 가정함",3.4716260265562013,6.8081943515616097E-2,-3.4314584570736626,52,1.1846015199198242E-3,-0.70738636363636376,0.20614743628271132,-1.1210514580246522,-0.29372126924807535]
[null,null,"등분산을 가정하지 않음",null,null,-3.5830538757668267,50.866883148153619,7.5940831072920727E-4,-0.70738636363636376,0.1974255448461468,-1.1037598688296639,-0.31101285844306353]
[]
[null,"독립표본 검정"]
[null,"",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":10},"하한","상한"]
[null,"10_1.매장 환경","등분산을 가정함",4.0322338737393491,4.9846665820191254E-2,-3.4764026394956038,52,1.034706983460055E-3,-0.65056818181818166,0.18713832926803137,-1.0260887123483935,-0.27504765128796982]
[null,null,"등분산을 가정하지 않음",null,null,-3.3068614235661777,37.133235016848204,2.1008349815726766E-3,-0.65056818181818166,0.19673282260391711,-1.0491384719064896,-0.25199789172987375]
[null,"10_2 상품의 종류","등분산을 가정함",1.9410415248900306,0.1694827948671396,-1.9188019432465275,52,6.0506103888592032E-2,-0.37784090909090917,0.19691501273530043,-0.77297979026481245,1.7297972082994106E-2]
[null,null,"등분산을 가정하지 않음",null,null,-1.8458610751138183,38.940914967787229,7.2524834775103367E-2,-0.37784090909090917,0.20469628737775458,-0.79189831771828734,3.6216499536468993E-2]
[null,"10_3 매장위치","등분산을 가정함",0.99721115692655582,0.32261066292501595,-2.911158081458268,52,5.2916271558551666E-3,-0.53409090909090917,0.18346338266294709,-0.90223711975725762,-0.16594469842456072]
[null,null,"등분산을 가정하지 않음",null,null,-2.8113563827878942,39.57409347719296,7.6361357650319055E-3,-0.53409090909090917,0.18997623793297794,-0.91817597051259248,-0.15000584766922581]
[null,"10_4 상품의 품질","등분산을 가정함",2.281587038510386,0.13697114787433951,-2.6034200233970046,52,1.2000973309608916E-2,-0.48295454545454541,0.18550773256494155,-0.85520304432015848,-0.11070604658893235]
[null,null,"등분산을 가정하지 않음",null,null,-2.5188016335114551,39.876694195878237,1.5889283408378974E-2,-0.48295454545454541,0.19173980953047884,-0.8705124862296596,-9.5396604679431174E-2]
[null,"10_5 프로모션 행사","등분산을 가정함",0.46052983580716594,0.50038562919250507,-1.4512913866007273,52,0.15270525542360561,-0.32954545454545459,0.22707049568958657,-0.7851957392446578,0.12610483015374863]
[null,null,"등분산을 가정하지 않음",null,null,-1.4621822569108265,46.457534554426438,0.15042344520940018,-0.32954545454545459,0.2253791912655882,-0.78308969909385162,0.1239987900029425]
[null,"10_6 서비스","등분산을 가정함",0.56109399515790337,0.45719498570942285,-3.028943600489197,52,3.8155817056431075E-3,-0.61647727272727293,0.20352880543160567,-1.0248876998845551,-0.20806684556999072]
[null,null,"등분산을 가정하지 않음",null,null,-3.0934054561696929,48.40475659970727,3.2821094637000394E-3,-0.61647727272727293,0.19928757528300398,-1.0170852573176274,-0.2158692881369183]
[null,"10_7 가격","등분산을 가정함",1.379795559445254,0.24548717386272403,-1.997205515578492,52,5.1048117213213347E-2,-0.41477272727272707,0.20767653806152636,-0.83150618886008831,1.9607343146341716E-3]
[null,null,"등분산을 가정하지 않음",null,null,-2.0370376073038883,48.228252647494315,4.7154602725596781E-2,-0.41477272727272707,0.20361564547730543,-0.82411937165062654,-5.4260828948275441E-3]
[null,"10_8 브랜드이미지","등분산을 가정함",1.3212973549243647,0.25561888048728965,-1.0924887000462491,52,0.27965405403036597,-0.25,0.22883531883617339,-0.70919166142779999,0.20919166142779994]
[null,null,"등분산을 가정하지 않음",null,null,-1.1284028668308042,49.794419336321127,0.26455729303326536,-0.25,0.22155207802878232,-0.6950459702698466,0.19504597026984666]
[null,"10_9 직원의 친잘도","등분산을 가정함",0.80253548717916356,0.37446481463949277,-4.1519277539292974,52,1.2279656608674968E-4,-0.76988636363636376,0.18542865128319236,-1.1419761743006147,-0.39779655297211286]
[null,null,"등분산을 가정하지 않음",null,null,-4.2105832622481865,47.427593315829,1.1283826277423994E-4,-0.76988636363636376,0.18284553841723414,-1.1376366193615932,-0.40213610791113419]
[null,"10_10 결제","등분산을 가정함",3.4716260265562013,6.8081943515616097E-2,-3.4314584570736626,52,1.1846015199198242E-3,-0.70738636363636376,0.20614743628271132,-1.1210514580246522,-0.29372126924807535]
[null,null,"등분산을 가정하지 않음",null,null,-3.5830538757668267,50.866883148153619,7.5940831072920727E-4,-0.70738636363636376,0.1974255448461468,-1.1037598688296639,-0.31101285844306353]

{"sheet":"차별성","index":4,"n_rows":51,"n_cols":11,"rows_kept":51,"cut":false,"hidden":false,"merged":[[15,0,15,5],[16,0,16,1],[17,0,18,0],[1,2,1,7],[24,0,25,0],[28,0,28,5],[29,0,29,1],[30,0,31,0],[20,0,20,10],[21,2,21,3],[21,4,21,10],[22,2,23,2],[22,3,23,3],[22,4,23,4],[22,5,23,5],[22,6,23,6],[22,7,23,7],[22,8,23,8],[22,9,22,10],[35,7,36,7],[35,8,36,8],[35,9,35,10],[37,0,38,0],[33,0,33,10],[34,2,34,3],[34,4,34,10],[35,2,36,2],[35,3,36,3],[35,4,36,4],[40,0,40,5],[41,0,41,1],[42,0,43,0],[35,5,36,5],[35,6,36,6],[49,0,50,0],[45,0,45,10],[46,2,46,3],[46,4,46,10],[47,2,48,2],[47,3,48,3],[47,4,48,4],[47,5,48,5],[47,6,48,6],[47,7,48,7],[47,8,48,8],[47,9,47,10]]}
[]
[null,"","6.어느 편의점 자주 이용하십니까?"]
[null,null,"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
[null,"5_1.매장 환경",3.2777777777777772,4,3.9,3.166666666666667,3.5714285714285712,4]
[null,"5_2 상품 종류",3.5,4,3.8,3.333333333333333,3.7142857142857144,4.5555555555555554]
[null,"5_3 매장 위치",3.6666666666666665,4,3.9999999999999996,3.333333333333333,3.5714285714285712,4.333333333333333]
[null,"5_4 상품 품질",3.2222222222222219,3.75,3.9999999999999996,3.166666666666667,3.5714285714285712,4.333333333333333]
[null,"5_5 프로모션 행사",3.5000000000000004,4.75,4,3.333333333333333,3.1428571428571432,3.7777777777777777]
[null,"5_6 서비스",3.3888888888888893,4,3.9,3.166666666666667,3.4285714285714284,4.2222222222222223]
[null,"5_7 가격",3.3888888888888884,4.25,3.6999999999999993,3.333333333333333,3.2857142857142856,4.1111111111111107]
[null,"5_8 브랜드 이미지",3.3888888888888893,4,3.9999999999999996,3.166666666666667,3.5714285714285712,4.2222222222222223]
[null,"5_9 직원 친절도",3.333333333333333,3.75,3.9999999999999996,3.166666666666667,3.4285714285714284,4.1111111111111107]
[null,"5_10 결제",3.333333333333333,3.75,3.9999999999999996,3.166666666666667,3.4285714285714284,4.1111111111111107]
[]
[]
["집단통계량"]
["6.어느 편의점 자주 이용하십니까?",null,"N","평균","표준편차","평균의 표준오차"]
["5_4 상품 품질","GS25",18,3.2222222222222223,1.1143742932064959,0.26266053983542637]
[null,"7-ELEVEN",10,4,0.81649658092772603,0.2581988897471611]
[]
["독립표본 검정"]
["",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":9},"하한","상한"]
["5_4 상품 품질","등분산을 가정함",0.77038115775618232,0.38813803047296935,-1.9311934643430497,26,6.4429938964350841E-2,-0.77777777777777768,0.40274461991427712,-1.6056312002665418,5.0075644710986356E-2]
[null,"등분산을 가정하지 않음",null,null,-2.1117089702799006,23.782192444249159,4.5410517290359838E-2,-0.77777777777777768,0.3683167466370546,-1.5383147697017776,-1.7240785853777862E-2]
[]
[]
["집단통계량"]
["6.어느 편의점 자주 이용하십니까?",null,"N","평균","표준편차","평균의 표준오차"]
["5_4 상품 품질","GS25",18,3.2222222222222223,1.1143742932064959,0.26266053983542637]
[null,"E-MART24",7,3.5714285714285716,0.78679579246944309,0.29738085706659034]
[]
["독립표본 검정"]
["",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":9},"하한","상한"]
["5_4 상품 품질","등분산을 가정함",0.36890224331385341,0.54955336205563332,-0.75459377462703914,23,0.45815007587754186,-0.3492063492063493,0.46277395990835712,-1.3065272232744718,0.60811452486177309]
[null,"등분산을 가정하지 않음",null,null,-0.88012426160896018,15.651206026452336,0.39210607882054183,-0.3492063492063493,0.39676937046135186,-1.1918458377598375,0.49343313934713895]
[]
["집단통계량"]
["6.어느 편의점 자주 이용하십니까?",null,"N","평균","표준편차","평균의 표준오차"]
["5_4 상품 품질","7-ELEVEN",10,4,0.81649658092772603,0.2581988897471611]
[null,"E-MART24",7,3.5714285714285716,0.78679579246944309,0.29738085706659034]
[]
["독립표본 검정"]
["",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":9},"하한","상한"]
["5_4 상품 품질","등분산을 가정함",5.5578698121067222E-2,0.81681417743137319,1.0806572394631664,15,0.29691883803784991,0.42857142857142838,0.39658405359346693,-0.41672747223661155,1.2738703293794682]
[null,"등분산을 가정하지 않음",null,null,1.0882143751650171,13.384905876294559,0.29570734489463779,0.42857142857142838,0.39382996434543488,-0.41976604399469841,1.2769089011375552]

{"sheet":"차별성 만족도","index":5,"n_rows":54,"n_cols":11,"rows_kept":54,"cut":false,"hidden":false,"merged":[[14,0,14,5],[15,0,15,1],[16,0,17,0],[1,2,1,7],[22,7,23,7],[22,8,23,8],[22,9,22,10],[24,0,25,0],[20,0,20,10],[21,2,21,3],[21,4,21,10],[22,2,23,2],[22,3,23,3],[22,4,23,4],[29,0,29,5],[30,0,30,1],[31,0,32,0],[22,5,23,5],[22,6,23,6],[37,7,38,7],[37,8,38,8],[37,9,37,10],[39,0,40,0],[35,0,35,10],[36,2,36,3],[36,4,36,10],[37,2,38,2],[37,3,38,3],[37,4,38,4],[42,0,42,5],[43,0,43,1],[44,0,45,0],[37,5,38,5],[37,6,38,6],[52,0,53,0],[48,0,48,10],[49,2,49,3],[49,4,49,10],[50,2,51,2],[50,3,51,3],[50,4,51,4],[50,5,51,5],[50,6,51,6],[50,7,51,7],[50,8,51,8],[50,9,50,10]]}
[]
[null,"","6.어느 편의점 자주 이용하십니까?"]
[null,null,"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
[null,"10_1.매장 환경",3.4999999999999996,4,3.8,3.333333333333333,3.7142857142857144,4.1111111111111107]
[null,"10_2 상품의 종류",3.7222222222222219,4.25,4,3.333333333333333,3.5714285714285712,4.1111111111111107]
[null,"10_3 매장위치",3.833333333333333,4.25,4.0999999999999996,3.6666666666666665,3.7142857142857144,4]
[null,"10_4 상품의 품질",3.6666666666666661,4,3.8,3.333333333333333,3.5714285714285712,4.1111111111111107]
[null,"10_5 프로모션 행사",3.6666666666666665,4.75,3.6999999999999993,3.333333333333333,3.7142857142857144,3.7777777777777777]
[null,"10_6 서비스",3.333333333333333,3.75,3.9,3.166666666666667,3.5714285714285712,4]
[null,"10_7 가격",3.333333333333333,4,3.6999999999999993,3.166666666666667,3.4285714285714284,3.7777777777777777]
[null,"10_8 브랜드이미지",3.3888888888888888,4.5,3.9,3.333333333333333,3.5714285714285712,3.7777777777777777]
[null,"10_9 직원의 친잘도",3.2777777777777781,4,3.9999999999999996,3.166666666666667,3.7142857142857144,3.7777777777777777]
[null,"10_10 결제",3.2222222222222223,3.75,3.9999999999999996,3.166666666666667,3.7142857142857144,3.7777777777777777]
[]
["집단통계량"]
["6.어느 편의점 자주 이용하십니까?",null,"N","평균","표준편차","평균의 표준오차"]
["10_3 매장위치","GS25",18,3.8333333333333335,0.92354814518279882,0.21768238540367171]
[null,"7-ELEVEN",10,4.0999999999999996,0.56764621219754663,0.17950549357115014]
[]
[]
["독립표본 검정"]
["",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":9},"하한","상한"]
["10_3 매장위치","등분산을 가정함",0.92428728631569479,0.3452082587400831,-0.82649079118560753,26,0.41604629962386974,-0.26666666666666616,0.32264928963592049,-0.92988177987045773,0.3965484465371254]
[null,"등분산을 가정하지 않음",null,null,-0.94512837852237741,25.611311444296827,0.35342524771873274,-0.26666666666666616,0.2821486188824161,-0.8470601422956876,0.31372680896235527]
[]
[]
[]
["집단통계량"]
["6.어느 편의점 자주 이용하십니까?",null,"N","평균","표준편차","평균의 표준오차"]
["10_3 매장위치","GS25",18,3.8333333333333335,0.92354814518279882,0.21768238540367171]
[null,"E-MART24",7,3.7142857142857144,0.48795003647426666,0.18442777839082938]
[]
[]
["독립표본 검정"]
["",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":9},"하한","상한"]
["10_3 매장위치","등분산을 가정함",0.46709336858150841,0.50115505468855026,0.32115263264204275,23,0.75099483830081992,0.11904761904761907,0.37068859771829971,-0.64778016971785857,0.8858754078130967]
[null,"등분산을 가정하지 않음",null,null,0.41726367171477607,20.393263715761556,0.68084549724296928,0.11904761904761907,0.28530549654223197,-0.47535433938809157,0.71344957748332971]
[]
["집단통계량"]
["6.어느 편의점 자주 이용하십니까?",null,"N","평균","표준편차","평균의 표준오차"]
["10_3 매장위치","7-ELEVEN",10,4.0999999999999996,0.56764621219754663,0.17950549357115014]
[null,"E-MART24",7,3.7142857142857144,0.48795003647426666,0.18442777839082938]
[]
[]
["독립표본 검정"]
["",null,"Levene의 등분산 검정",null,"평균의 동일성에 대한 T 검정"]
[null,null,"F","유의확률","t","자유도","유의확률 (양측)","평균차이","표준오차 차이","차이의 95% 신뢰구간"]
[{"$nulls":9},"하한","상한"]
["10_3 매장위치","등분산을 가정함",7.6766133807422116E-2,0.78551039830473446,1.457013644227183,15,0.16572756949925999,0.38571428571428523,0.26472935736910863,-0.17854298274642688,0.94997155417499735]
[null,"등분산을 가정하지 않음",null,null,1.4987156432271183,14.235583653010679,0.1557930829114505,0.38571428571428523,0.25736322127374589,-0.16541915798876317,0.93684772941733363]

{"sheet":"상관관계1","index":6,"n_rows":14,"n_cols":13,"rows_kept":14,"cut":false,"hidden":false,"merged":[[1,1,1,12],[2,1,2,2],[13,1,13,12]]}
[]
[null,"상관관계"]
[null,"",null,"5_1.매장 환경","5_2 상품 종류","5_3 매장 위치","5_4 상품 품질","5_5 프로모션 행사","5_6 서비스","5_7 가격","5_8 브랜드 이미지","5_9 직원 친절도","5_10 결제"]
[null,"5_1.매장 환경","Pearson 상관",1,".659**",".579**",".683**",".629**",".621**",".535**",".562**",".603**",".603**"]
[null,"5_2 상품 종류","Pearson 상관",".659**",1,".702**",".753**",".486**",".683**",".523**",".609**",".619**",".619**"]
[null,"5_3 매장 위치","Pearson 상관",".579**",".702**",1,".719**",".652**",".803**",".646**",".682**",".670**",".670**"]
[null,"5_4 상품 품질","Pearson 상관",".683**",".753**",".719**",1,".584**",".830**",".453**",".733**",".778**",".778**"]
[null,"5_5 프로모션 행사","Pearson 상관",".629**",".486**",".652**",".584**",1,".676**",".722**",".499**",".519**",".519**"]
[null,"5_6 서비스","Pearson 상관",".621**",".683**",".803**",".830**",".676**",1,".664**",".796**",".794**",".794**"]
[null,"5_7 가격","Pearson 상관",".535**",".523**",".646**",".453**",".722**",".664**",1,".607**",".550**",".550**"]
[null,"5_8 브랜드 이미지","Pearson 상관",".562**",".609**",".682**",".733**",".499**",".796**",".607**",1,".950**",".950**"]
[null,"5_9 직원 친절도","Pearson 상관",".603**",".619**",".670**",".778**",".519**",".794**",".550**",".950**",1,"1.000**"]
[null,"5_10 결제","Pearson 상관",".603**",".619**",".670**",".778**",".519**",".794**",".550**",".950**","1.000**",1]
[null,"**. 상관관계가 0.01 수준에서 유의합니다(양측)."]

{"sheet":"상관관계2","index":7,"n_rows":14,"n_cols":13,"rows_kept":14,"cut":false,"hidden":false,"merged":[[1,1,1,12],[2,1,2,2],[13,1,13,12]]}
[]
[null,"상관관계"]
[null,"",null,"10_1.매장 환경","10_2 상품의 종류","10_3 매장위치","10_4 상품의 품질","10_5 프로모션 행사","10_6 서비스","10_7 가격","10_8 브랜드이미지","10_9 직원의 친잘도","10_10 결제"]
[null,"10_1.매장 환경","Pearson 상관",1,".838**",".808**",".895**",".701**",".723**",".702**",".717**",".779**",".712**"]
[null,"10_2 상품의 종류","Pearson 상관",".838**",1,".771**",".859**",".732**",".621**",".745**",".797**",".708**",".620**"]
[null,"10_3 매장위치","Pearson 상관",".808**",".771**",1,".820**",".731**",".539**",".609**",".555**",".696**",".613**"]
[null,"10_4 상품의 품질","Pearson 상관",".895**",".859**",".820**",1,".755**",".688**",".773**",".746**",".744**",".648**"]
[null,"10_5 프로모션 행사","Pearson 상관",".701**",".732**",".731**",".755**",1,".528**",".687**",".745**",".634**",".580**"]
[null,"10_6 서비스","Pearson 상관",".723**",".621**",".539**",".688**",".528**",1,".819**",".672**",".813**",".826**"]
[null,"10_7 가격","Pearson 상관",".702**",".745**",".609**",".773**",".687**",".819**",1,".824**",".813**",".733**"]
[null,"10_8 브랜드이미지","Pearson 상관",".717**",".797**",".555**",".746**",".745**",".672**",".824**",1,".752**",".686**"]
[null,"10_9 직원의 친잘도","Pearson 상관",".779**",".708**",".696**",".744**",".634**",".813**",".813**",".752**",1,".943**"]
[null,"10_10 결제","Pearson 상관",".712**",".620**",".613**",".648**",".580**",".826**",".733**",".686**",".943**",1]
[null,"**. 상관관계가 0.01 수준에서 유의합니다(양측)."]

{"sheet":"교차분석","index":8,"n_rows":82,"n_cols":11,"rows_kept":82,"cut":false,"hidden":false,"merged":[[73,2,74,2],[75,2,76,2],[77,2,78,2],[79,1,79,2],[80,1,80,10],[81,1,81,10],[61,2,62,2],[63,2,64,2],[65,2,66,2],[67,2,68,2],[69,2,70,2],[71,2,72,2],[56,1,56,10],[57,1,58,3],[57,4,57,9],[57,10,58,10],[59,1,78,1],[59,2,60,2],[52,1,52,10],[53,1,53,10],[29,4,29,9],[29,10,30,10],[31,1,50,1],[31,2,32,2],[33,2,34,2],[35,2,36,2],[37,2,38,2],[39,2,40,2],[41,2,42,2],[43,2,44,2],[45,2,46,2],[47,2,48,2],[49,2,50,2],[51,1,51,2],[22,2,23,2],[24,1,24,2],[25,1,25,10],[26,1,26,10],[28,1,28,10],[29,1,30,3],[1,1,1,10],[2,1,3,3],[2,4,2,9],[2,10,3,10],[4,1,23,1],[4,2,5,2],[6,2,7,2],[8,2,9,2],[10,2,11,2],[12,2,13,2],[14,2,15,2],[16,2,17,2],[18,2,19,2],[20,2,21,2]]}
[]
[null,"$불만족도*어느편의점 교차표"]
[null,"",null,null,"6.어느 편의점 자주 이용하십니까?",{"$nulls":5},"전체"]
[{"$nulls":4},"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
[null,"$불만족도a","가격이 비쌈 ( Giá đắt )","빈도",11,2,4,4,3,1,25]
[null,null,null,"어느편의점 중 %",0.61111111111111116,0.5,0.4,0.66666666666666674,0.42857142857142855,0.1111111111111111]
[null,null,"매장이 깨끗하지 않음 ( Cửa hàng không sạch sẽ )","빈도",1,0,1,2,1,2,7]
[null,null,null,"어느편의점 중 %",5.5555555555555552E-2,0,0.1,0.33333333333333337,0.14285714285714288,0.22222222222222221]
[null,null,"상품 종류 별로 ( Ít các chủng loại sản phẩm )","빈도",5,0,3,3,2,2,15]
[null,null,null,"어느편의점 중 %",0.27777777777777779,0,0.3,0.5,0.28571428571428575,0.22222222222222221]
[null,null,"상품 품질 좋지 않음 ( Chất lượng kém )","빈도",1,0,2,1,0,1,5]
[null,null,null,"어느편의점 중 %",5.5555555555555552E-2,0,0.2,0.16666666666666669,0,0.1111111111111111]
[null,null,"프로모션 행사 별로 없음 ( Ít có các sự kiện khuyến mại )","빈도",6,0,2,0,1,1,10]
[null,null,null,"어느편의점 중 %",0.33333333333333337,0,0.2,0,0.14285714285714288,0.1111111111111111]
[null,null,"매장 위치 멀음 ( Vị trí cửa hàng xa )","빈도",1,0,2,1,1,3,8]
[null,null,null,"어느편의점 중 %",5.5555555555555552E-2,0,0.2,0.16666666666666669,0.14285714285714288,0.33333333333333337]
[null,null,"직원 친절하지 않음 ( Nhân viên không thân thiện )","빈도",5,0,2,3,1,1,12]
[null,null,null,"어느편의점 중 %",0.27777777777777779,0,0.2,0.5,0.14285714285714288,0.1111111111111111]
[null,null,"서비스 없음 ( Dịch vụ kém )","빈도",6,4,5,3,4,1,23]
[null,null,null,"어느편의점 중 %",0.33333333333333337,1,0.5,0.5,0.57142857142857151,0.1111111111111111]
[null,null,"결제 속도 느림 ( Thanh toán chậm )","빈도",4,2,3,1,2,1,13]
[null,null,null,"어느편의점 중 %",0.22222222222222221,0.5,0.3,0.16666666666666669,0.28571428571428575,0.1111111111111111]
[null,null,"기타 ( Khác )","빈도",7,4,4,0,4,5,24]
[null,null,null,"어느편의점 중 %",0.38888888888888884,1,0.4,0,0.57142857142857151,0.55555555555555558]
[null,"전체",null,"빈도",18,4,10,6,7,9,54]
[null,"퍼센트 및 합계는 반응자수를 기준으로 합니다."]
[null,"a. 범주형 변수 집단"]
[]
[null,"$이용목적*어느편의점 교차표"]
[null,"",null,null,"6.어느 편의점 자주 이용하십니까?",{"$nulls":5},"전체"]
[{"$nulls":4},"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
[null,"$이용목적a","담배 ( Thuốc lá )","빈도",7,0,1,0,1,2,11]
[null,null,null,"어느편의점 중 %",0.38888888888888884,0,0.1,0,0.14285714285714288,0.22222222222222221]
[null,null,"술/음료 ( Rượu/ Đồ uống )","빈도",10,4,4,3,2,2,25]
[null,null,null,"어느편의점 중 %",0.55555555555555558,1,0.4,0.5,0.28571428571428575,0.22222222222222221]
[null,null,"패스트 푸드 - 식사 (  Đồ ăn nhanh )","빈도",13,4,8,4,6,5,40]
[null,null,null,"어느편의점 중 %",0.72222222222222232,1,0.8,0.66666666666666674,0.8571428571428571,0.55555555555555558]
[null,null,"생황용품 구입 ( Mua đồ sinh hoạt thiết yếu )","빈도",4,0,5,2,3,6,20]
[null,null,null,"어느편의점 중 %",0.22222222222222221,0,0.5,0.33333333333333337,0.42857142857142855,0.66666666666666674]
[null,null,"기호식품 / PB 상품 ( Đồ ưa thích/ bánh kẹo..)","빈도",9,4,7,4,3,6,33]
[null,null,null,"어느편의점 중 %",0.5,1,0.7,0.66666666666666674,0.42857142857142855,0.66666666666666674]
[null,null,"택배 발송 ( chuyển phát nhanh )","빈도",1,0,1,1,4,0,7]
[null,null,null,"어느편의점 중 %",5.5555555555555552E-2,0,0.1,0.16666666666666669,0.57142857142857151,0]
[null,null,"교통카드 충전 ( Nạp thẻ giao thông )","빈도",3,0,2,3,5,0,13]
[null,null,null,"어느편의점 중 %",0.16666666666666669,0,0.2,0.5,0.7142857142857143,0]
[null,null,"복권 구입 ( Mua vé số )","빈도",1,0,2,0,0,0,3]
[null,null,null,"어느편의점 중 %",5.5555555555555552E-2,0,0.2,0,0,0]
[null,null,"ATM기 이용 ( Dùng ATM )","빈도",3,0,3,2,1,1,10]
[null,null,null,"어느편의점 중 %",0.16666666666666669,0,0.3,0.33333333333333337,0.14285714285714288,0.1111111111111111]
[null,null,"기타 ( Khác )","빈도",2,0,0,2,0,2,6]
[null,null,null,"어느편의점 중 %",0.1111111111111111,0,0,0.33333333333333337,0,0.22222222222222221]
[null,"전체",null,"빈도",18,4,10,6,7,9,54]
[null,"퍼센트 및 합계는 반응자수를 기준으로 합니다."]
[null,"a. 범주형 변수 집단"]
[]
[]
[null,"$편의점브랜드*어느편의점 교차표"]
[null,"",null,null,"6.어느 편의점 자주 이용하십니까?",{"$nulls":5},"전체"]
[{"$nulls":4},"GS25","CU","7-ELEVEN","MINI STOP","E-MART24","기타"]
[null,"$편의점브랜드a","품질이 좋음( Chất lượng sản phẩm tốt )","빈도",7,3,7,3,4,7,31]
[null,null,null,"어느편의점 중 %",0.38888888888888884,0.75,0.7,0.5,0.57142857142857151,0.77777777777777768]
[null,null,"신제품 많음 ( Nhiều sản phẩm mới )","빈도",4,1,1,0,1,0,7]
[null,null,null,"어느편의점 중 %",0.22222222222222221,0.25,0.1,0,0.14285714285714288,0]
[null,null,"필요한 제품이 빠르게 찾을 수 있음 ( tìm kiếm đồ cần mua 1 cách nhanh chóng )","빈도",6,0,4,4,1,1,16]
[null,null,null,"어느편의점 중 %",0.33333333333333337,0,0.4,0.66666666666666674,0.14285714285714288,0.1111111111111111]
[null,null,"절감 가격 (Giá rẻ, tiết kiệm )","빈도",3,0,1,0,1,2,7]
[null,null,null,"어느편의점 중 %",0.16666666666666669,0,0.1,0,0.14285714285714288,0.22222222222222221]
[null,null,"매장 깨끗함 ( Sạch sẽ )","빈도",3,3,6,1,2,3,18]
[null,null,null,"어느편의점 중 %",0.16666666666666669,0.75,0.6,0.16666666666666669,0.28571428571428575,0.33333333333333337]
[null,null,"프로모션 행사 자주 (Thường có các sự kiện khuyến mại )","빈도",6,4,4,5,5,2,26]
[null,null,null,"어느편의점 중 %",0.33333333333333337,1,0.4,0.83333333333333326,0.7142857142857143,0.22222222222222221]
[null,null,"물품 다양성 ( Đa dạng sản phẩm )","빈도",7,3,4,3,6,1,24]
[null,null,null,"어느편의점 중 %",0.38888888888888884,0.75,0.4,0.5,0.8571428571428571,0.1111111111111111]
[null,null,"매장 가까원서 ( Vị trí cửa hàng gần )","빈도",11,0,3,2,3,4,23]
[null,null,null,"어느편의점 중 %",0.61111111111111116,0,0.3,0.33333333333333337,0.42857142857142855,0.44444444444444442]
[null,null,"직원 친절함 ( Thân thiện )","빈도",1,0,6,1,1,7,16]
[null,null,null,"어느편의점 중 %",5.5555555555555552E-2,0,0.6,0.16666666666666669,0.14285714285714288,0.77777777777777768]
[null,null,"해당 편의점만 판매하는 제품이 있음 ( Có những sản phẩm chỉ được bán ở đây )","빈도",5,0,2,1,0,0,8]
[null,null,null,"어느편의점 중 %",0.27777777777777779,0,0.2,0.16666666666666669,0,0]
[null,"전체",null,"빈도",18,4,10,6,7,9,54]
[null,"퍼센트 및 합계는 반응자수를 기준으로 합니다."]
[null,"a. 범주형 변수 집단"]